In the beginning, billboard advertising was generally local. Merchants painted signs or glued posters on walls and fences to notify the passersby that their establishments up the road sold horse blankets, rheumatism pills, and other useful items. Today the idea is the same, but the technology has changed. Ortwein can create a custom billboard using LED equipment, single or multi-face structures that use the latest technology and billboard advertising concepts.
Are Billboards Effective?
For advertisers looking to build a strong brand image, or those looking to simply reinforce an established brand, billboards deliver the greatest amount of viewer recall. By working a strong and memorable visible image into the fabric of people’s daily lives, advertisers can achieve a presence in the consciousness of consumers by utilizing billboard advertising. The effectiveness of outdoor advertising as a marketing tool employed toward reaching that goal is unmatched anywhere else in the greater advertising industry.
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Do Billboards Work?
I’m sure you have passed a billboard before on your way to work or school and thought to yourself, “Do people even pay attention to these things?” If so, you’re definitely not alone. In today’s technology-based world, people tend to focus on their devices rather than the world around them. However, one thing that will never change is the fact that people have to leave their home to go to work, school, or running mundane errands. This simple reason alone is why billboard advertising still works.
The Billboard Audience
On average, Americans drive 29.2 miles per day, making two trips with an average total duration of 46 minutes. This and other revealing data are the result of a ground-breaking study currently underway by the AAA Foundation for Traffic Safety and the Urban Institute. This means 46 minutes of time for people to see your advertisements while they’re on their way to their destination. While people might think that they are not affected by billboards and their messages, if they drive by the same billboards everyday, the repetition of billboard advertising starts to have an impact on consumer spending and brand awareness.
Billboards the Right Way
Are you considering a billboard for your business now? There are surprisingly a lot of details that go into making an effective billboard advertisement. You need to think about location for solid exposure, creativity, color, and spreading the correct message. While other advertising methods, Like LED Signs, maybe be a bit more technologically advanced, billboards are a proven way to advertise and increase your sales.
Ortwein is here to do all the research for your billboard advertisement for you. We can help you choose the right location for the kind of exposure you want. We can help you design the look of your billboard to make it catch the eyes of the drivers passing by. Billboards have proved as a great way to advertise for many years now, so don’t delay. Call Ortwein Sign today!