by | Apr 22, 2024 | Ortwein Insights |
In the past we’ve demonstrated how to determine the return on investment (ROI) of your signage, and now we’re discussing how the ROI of on-premise signage compares to other mediums of branding and promotion. The Signage Foundation, Inc., a research... 
by | Apr 18, 2024 | Ortwein Insights |
Our sign installers and service managers support you. Our fleet of cranes supports our installation and service team. Today we’re discussing the role of cranes in the signage industry, how sign installation has evolved through history, alongside the technology, and... 
by | Mar 21, 2024 | Ortwein Insights |
Case Study First Bank – 1221 Broadway (Nashville, TN) Ortwein Sign partnered with First Bank of Tennessee to let their logo fly high above Nashville on the new 1221 Broadway building. Broadway Ave. is quickly becoming the “NEW” downtown entrance to... 
by | Mar 21, 2024 | Ortwein Insights |
Every General Contractor knows that each construction project has its own unique sets of goals that need to be met and challenges that need to be handled along the way to ensure a successful build. One way that General Contractors help mitigate these challenges and... 
by | Feb 28, 2024 | Ortwein Insights |
Though we love to imagine that nothing will ever impact our signs aside from storm events, or perhaps strange accidents, alas that’s not always the case as vandalism may occur. This is true regardless of whether the sign is close to the ground or up high, as... 
by | Feb 28, 2024 | Ortwein Insights |
In a past blog we discussed “What Sign Designers Need to Know” to perform successfully in the signage industry. Today we turned that question around and asked what graphic designers in the sign industry want clients to understand about designing for signs.... 
by | Jan 17, 2024 | Ortwein Insights |
Signage has increasingly gone digital and this trend has only escalated over the past few years with the introduction of restaurant kiosks, interactive digital signage in airports and museums, and the continued use of EMCs (Electronic Message Centers.) In the past,... 
by | Jan 17, 2024 | Ortwein Insights |
In the past, we’ve discussed steps you can take to help winter-proof your signage. Today we’re going to expound on that article as we dive deep into the effects of ice on signage. How does ice impact signage? Ice can affect signs in a myriad of ways. For monument... 
by | Dec 19, 2023 | Ortwein Insights |
Each December we take a look at the year ahead to see what trends are coming for branding and signage, and these are ones we believe are coming if not already here. Sustainable and Eco-friendly Signs Signage continues to be on the forefront of the push for... 
by | Nov 20, 2023 | Ortwein Insights |
Over the past decades, LED signage has overtaken fluorescent bulbs, and other traditional bulbs, as far as the primary type of lighting for signage. As such LED is everywhere now from Channel Letters to LED powered Electronic Messaging Centers (EMCs) and more....