A business failing to fully capitalize on the opportunity to build monument signs at their locations, is like throwing money away. On busy streets of business districts, how do you get your organization to become more noticeable, more memorable, and ideally a landmark used by people in the area for directions and of course, to find your location? A custom crafted, unique monument sign or group of monuments can get the job done.
Ortwein’s uniquely creative sign design personnel are the difference. We combine a deep understanding of color, shape, visibility, construction techniques, and architectural design to craft your organization’s advertising landmark.
Monument Signs: Get Noticed!
To fully sell your business the best way to get a return on your investment is a monument sign. Most monument signs are affordable and create a memorable advertisement to drive customers to your business.
Monument signs can answer the question, “how do you get your organization to become more noticeable, more memorable and to find your location?” Here are 4 ways to achieve this goal.
1. Make it Unique
All companies have signs, so to make your sign stand out you need to give it a twist. Your monument sign should be more than just a name; it should show off your brand. Give it a visual component to show off that your company is different. Not sure how that works? Our custom solutions team can take care of that for you!
2. Make it Pop
Use the coloring of the surrounding area and make a sign that stands out. Find out where the sun is in relation to your monument sign and use that information to pick your colors. You want something that will stand out. Use the clues mother nature gives you!
3. Make it Memorable
You want a monument sign that people will use as the definitive piece of architecture in the area. You want people to use your sign in directions they give to other people. Not only will that help build your brand, but you might even create a landmark in your neighborhood.
4. Pick the Right Location
Your monument sign will not be fully seen if it is placed behind some other big sign or if it is not placed where people will view it. Find a location for your monument sign that will show it off. Not sure where that is or have limited choices? Don’t worry the Ortwein team can help you find the best monument sign solution for your business.
Monument Signs vs Pylon
When it comes to advertising first impression is everything. If a customer doesn’t like what they initially see, they are more than likely going to move on to what visually attracts them. Because of this, signs of all kinds are important to companies’ marketing strategies. Pylon signs and monument signs are two very popular types. It is important for a business to acknowledge and understand the difference between the two in order to properly make the decision that will benefit the company most. This choice will sway the decision of those passing by for the months or years to come.
The Physical Difference Between Pylon signs and Monument Signs
The average monument sign is about as tall as a person. Materials include bricks, sign foam or aluminum. Pylon signs usually soar high above your business’ location. For shopping centers, they resemble giant monument signs whereas the individual company may choose to attach a marker to a skinny pole. These can get the attention from motorists who are still a long way away.
In some cases, a monument sign can actually be a pylon sign. The signage used to highlight all occupants of a strip mall calls for the services of a monument design with the height of a pylon marker. It is the best of both worlds and helps to give each merchant a chance at attracting customers, which of course benefits the other businesses as well. Property owners usually favor a tall design that gives each occupant a signage spot of similar size. With a smaller marker, only top-billers get good-sized signage whereas the smaller businesses might have to make do with a crammed display of their name or logo.
Location, Location, Location…
Location plays a big part in the choice of signage. When you need to stand out from a crowd of one-story businesses or have set up shop near a highway, it pays to alert motorists early on of your company’s presence with a pylon sign. The advantage of this sign is clear: Adding height to your location’s look makes you stand out from the rest. In contrast, a monument adds sophistication to a business’ look. It sets the tone for the customer’s expectations. If your location is a bit short on space, this sign can easily be installed on a median or lawn. When you surround the marker with landscaping upgrades, it improves the overall look of your property.
Which Sign Is Best For Your Business?
The beauty of having different options of signs is that there is something for every style, taste, and budget. Expensive furniture retailers as well as high-end eateries have chosen to use pylon signs with ornately crafted poles that add character to the venue even as they market to the consumer. The same is true for the monument sign. It does not have to be a square that is placed at eye height.
The main point with the monument sign and is to do two things. One, it’s to communicate with the customers and help them find their intended location. Two, it draws attention to your business and helps market your business. Utilizing these signs can create a successful marketing plan and increase sales. Contact Ortwein Sign today to anwser any questions you have about what sign is best for your business.
Monument Signs: Materials and Types
Before building any sort of monument signage, it is important to figure out what kind of work and materials are required. It is also important to figure out how a monument business sign fits your needs.Monument signs are freestanding signs not crafted using the usual post method. Instead, they are structured and fabricated together as one unit. They have footers on the outside of the sign. They also have a distinct architectural configuration on both the inside and outside. They can be built using a variety of different designs and materials. You can create a monument sign to showcase whatever kind of business it is that you have. It is also important to figure out the cost, which can vary depending on the type and size of sign that fits your business needs.
Materials In Monument Signs
Monument sign design and materials include a variety of customizable options. Some of the most common include foam and stucco. These are normally required materials. However, monument signs can include many different types of finishes. Some popular options include brick, wood, aluminum, and even a stone monument sign finish. Monument signs are most often constructed using foam core-based panels on the inside of the sign. Once the inner panels are built, they are covered with a polyurethane coating. Then the finish of your choosing is applied. You can choose a colored finish or one of the textured finishes mentioned above among other options.
Different Types of Monument Sign
Monument signs are one of the most customizable signs you can purchase for your business. With that being said, taking into account what type of business you own and how you want your sign to show off that business is important. For example, if you own a bar/restaurant near a mall, you may want to look into monument sign lighting. This can really make your bar or restaurant stand out. However, there are a variety of other monument sign design options to choose from. You can choose architectural free-standing signs, post and panel signs, outdoor directory signs, digital display signs, and so much more. If the architecture and appearance of your sign is a very important factor to you, our designers can create the precise branding elements to match your business.
Choosing A Sign Company
When deciding what company to hire to build your monument sign, it’s important to take into account quality and service. Ortwein Sign strives to be the most helpful and knowledgeable staff when it comes to building your monument sign. We want you to be completely satisfied with your purchase, which is why we stand behind all of our signs 100%.