On April 1, 2025, the Chattanooga City Council approved the first comprehensive update to the city’s sign ordinance in over 25 years. Championed by the Kelly Administration and developed in collaboration with the Land Development Office (LDO), the Regional Planning Agency (RPA), and key stakeholders—including local sign companies, artists, and community members—this ordinance reflects the evolving needs of businesses and the city’s growing emphasis on public art, accessibility, and clarity in enforcement.
While the ordinance will be implemented over a 60-day period to allow time for training and education, here are some of the biggest changes worth noting:
Key Updates at a Glance
Clearer Definitions & Easier Enforcement
With over dozens of new and updated terms, the ordinance aims to reduce ambiguity for sign companies, businesses, and city enforcement teams alike. Definitions such as “attached sign,” “balloon sign,” “canopy,” “freestanding sign,” and many others are now more precisely outlined.
Separation of On-Premises & Off-Premises Sign Regulations
For the first time, the ordinance clearly distinguishes between on-premises signs (those advertising what’s on the property) and off-premises signs like billboards—aligning Chattanooga with guidance from the International Sign Association and legal best practices.
More Flexibility for Businesses
Several changes make it easier for businesses to get signs approved and placed:
- Administrative Modifications: A 10% variance on certain regulations can now be approved by staff without needing to go before the Board of Zoning Appeals (BOZA).
- Master Sign Plans: Developers of larger properties can now create custom signage plans suited to their project’s needs.
- Public Entrance Signage: Businesses can now place signs on building walls with public entrances—even if those walls don’t face a public right-of-way.
Public Art & Murals
Recognizing Chattanooga’s thriving art scene, the ordinance supports mural creation while continuing to restrict commercial content like logos and business names. This creates more room for artists to express themselves on city walls.
Sandwich Boards Legalized (With Conditions)
Previously a source of controversy, sandwich board signs are now permitted in the city with some restrictions:
- Must be within 15 feet of the business entrance
- Cannot obstruct traffic (vehicular, pedestrian, or bicycle)
- Must comply with ADA standards
- Only allowed during business hours
These updates reflect Chattanooga’s ongoing efforts to balance the needs of businesses, pedestrians, creatives, and regulators—making signage clearer, more flexible, and more inclusive.
To read the full ordinance or explore the detailed definitions, visit the City of Chattanooga’s official site: chattanooga.gov
Portions of this summary include direct reference to the updated ordinance text and official city statements. For exact legal language and enforcement details, please consult the ordinance directly.