The Waymark Hotel Exterior Sign – Chattanooga, TN

Project Name: The Waymark Hotel

Client: The Waymark Hotel / Tapestry Collection by Hilton
Location: Chattanooga, TN
Completion Date: February 2025
Project Type: Custom Illuminated Entry Sign

Ortwein Sign fabricated and installed the custom illuminated grand entry signage on the Broad Street facade, bringing a renewed, visually striking presence to this landmark building.

Our team created:

• Fully custom illuminated letter set for the grand entryway
• Aluminum faces with inset acrylic illumination for dimensional, refined presence
• Finish carefully selected to complement the historic granite and masonry facade
• Individually mounted letters requiring precise pre-drilled installation

Project challenges:

• Integrating custom signage into the historic masonry facade without damaging architectural details
• Coordinating installation around structural elements to ensure long-term durability
• Matching Hilton Tapestry Collection brand standards while respecting historic preservation

Ortwein Sign’s approach:

Ortwein Sign engineered and fabricated the letters with precision, then carefully installed each piece to ensure alignment and durability. Our team worked closely with project managers and contractors to integrate the signage seamlessly with the historic architecture, creating a modern yet contextually sensitive look.

Impact & Results

• Signage reestablishes the building’s visibility along Broad Street, marking the hotel’s reopening with elegance
• Enhanced guest experience by creating a first impression that aligns with the Tapestry Collection’s boutique brand
• Preserves the historic character of the 1927 building while signaling a new chapter for downtown Chattanooga

Looking for expert signage solutions in Chattanooga? Visit our Ortwein Sign Chattanooga office page to learn more.