Channel Letters and Sign Lettering

Channel Letter Signs

Channel letters are the premium choice among exterior business signs. The individual structure and illumination of each letter ensures that your sign will stand out among other businesses. The construction of these letters allows you endless options for custom signs. The letters are available in nearly any font, color, and size. As each letter is individually crafted, you can also incorporate your business logo in the design.

What is a Channel Letter?

A standard channel letter is a three-dimensional graphic sign element. Its channel is fabricated from sheet metal, most often aluminum since it will not rust. A flat sheet of aluminum is typically cut on a table by a computer-controlled router. This creates the back of the channel and is the basis for the letter shape. The letter can is painted and fitted with any lighting components necessary such as neon gas tubes or light-emitting diode (LED) modules. When illuminated at night, channel letters draw the eye of passers-by.

Can Channel Letters be used with neon?

Yes, neon can be incorporated into Channel Letters. Therefore neon powered Channel letters are a great option for anyone seeking a vintage sign. The neon option available with channel letters gives a sign that old-timey feel so many people are seeking when they want a more classic sign.

Are LED powered Channel Letters more popular than neon?

With the fall of popularity of neon signs, LED channel letters have become the most sought-after option. Advancements in LED technology have managed to match and even outperform neon signs which can be fragile and hard to repair. Remember, both neon and LED options are available with channel letters. The illumination allows your sign to stand out, even from a distance, ensuring that more potential customers are made aware of your business. If you’re not looking for illumination, no problem, lighting is optional with channel letter signs.

How do Channel Letters help draw in customers?

Channel letters set a professional tone for your business before your customer even walks in the door. Many corporate business are choosing to use channel letters for their signs due to their high visibility and potential stopping power. You can use channel letters as an interior business sign. Channel letters can easily be used to differentiate sections of your store, illuminate the restrooms, or to serve as decor. With Ortwein channel letters the options are endless.

What is the difference between Channel Letters and Dimensional Letters?

Dimensional letters are 3D letters as well, and they may be made out of the same materials; however, they are not lit. Likewise they are more often applied to sign panels or monument signs and therefore are not often standalone like Channel Letters.

Give Ortwein a call at 1-866-867-9208 to find out how we can help you create or restore your channel letter sign!