What Color Should My Signs Be?
Though there is no simple answer to this question, our design team has years of expertise and know-how that they use when taking into account the color and design when developing your signage.
Brand Integrity
One key element we consider is whether you already have an existing brand. If so then most likely you’ll want to maintain the integrity of your brand across all your signage. This will often mean that our team will incorporate your preferred colors, logos, and typeface into your signage. This does not mean however that every brand simply adapts to the signage with a simple copy and paste. In some instances, your brand may be bright white and the signage will be placed on the front of a bright white building. Our team therefore will take into account options to enhance your signs contrast. This may include painting the raceway a seperate color or it may mean painting the sides of the cabinet or channel letters, if its that type of sign, in such a way as to provide a drop shadow. Our Ortwein Sign design team will work with you to ensure that your brand integrity remains whole while also ensuring your sign captivates the audience its intended for.
Color Theory
If perhaps you don’t have a design, then our Ortwein Sign design team can mock-up various ideas for you. They’ll pull from their years of expertise and education which includes a knowledge of color theory. Color theory is found at the intersection of design and psychology as certain colors may mean certain things to our minds. Red cars for instance are said to be caught more often by police when speeding, and this is because they stand apart. However this is also why red as a color is used primarily in emergency signage. Our team will use their knowledge of warmer and cooler colors to develop signage that reflects your brand while standing out amongst your competitors.
When to Rebrand Your Signage: Key Indicators for Your Business
Knowing when to update or completely rebrand your signage is just as crucial as how you do it. Outdated signs or branding that no longer reflects your company’s mission can confuse customers and diminish your impact. Whether your business has shifted focus, merged, or simply grown tired of worn-out signage, recognizing the right time to refresh your brand is key.
To help you make this decision confidently, check out our in-depth blog: When Should You Rebrand Your Signage?. It covers seven clear signs, from outdated visuals to compliance issues, that show it might be time to give your signage a new life.
Executing a Successful Multi-Site Signage Rebrand
If your business spans multiple locations, franchises, or storefronts, maintaining brand consistency while executing a signage rebrand can quickly become a complex project. Coordinating timelines, managing permits across municipalities, and ensuring every site reflects the new branding perfectly are challenges that require expert planning.
We’ve helped many regional and national brands manage this process seamlessly. For a detailed breakdown of how to tackle a signage rollout across multiple sites, visit our guide: How to Rebrand Signage Across Multiple Sites: Ortwein Sign’s Insider Tips for Success.
Keeping Your Brand Consistent Across All Signage
A strong, recognizable brand depends on consistency. Whether you’re updating an existing logo or starting fresh, maintaining integrity across all your signage, from monument signs to interior wayfinding, ensures your brand resonates with customers wherever they encounter it.
Our team works closely with you to align your brand’s colors, fonts, and messaging across every medium. If you’re curious about when to initiate this update, be sure to review our guide on When Should You Rebrand Your Signage?, which discusses timing considerations for brand refreshes.