Branding for Your Business with Indoor and Outdoor Signage
A unique, recognizable, and memorable brand is key to business success today. Your brand has to be able to attract your target audience, appeal to their emotions, and convey your organization’s personality and values all at the same time. Ortwein’s Complete Branding solution provides the desired brand content for your business.
Ortwein enables your team to bring your brand to life across multiple mediums. We help keep your branding consistent in its appearance while making use of the many different nuances of each medium. Whether creating a 100 foot tall pylon sign, custom LED, and/or neon lit marquee on the front of the building to digital message boards, vehicle wraps, interior signage, and banners, Ortwein’s Complete Branding designers, craftsmen, and installation professionals ensure your brand is portrayed in a manner that is appealing, memorable, and effective.
Good branding should convey your organization’s personality and values all at the same time. We’ll make sure your message is clear!
What Color Should Signage Be?
Though there is no simple answer to this question, our design team has years of expertise and know-how that they use when taking into account the color and design when developing your signage.
Brand Integrity
One key element we consider is whether you already have an existing brand. If so then most likely you’ll want to maintain the integrity of your brand across all your signage. This will often mean that our team will incorporate your preferred colors, logos, and typeface into your signage. This does not mean however that every brand simply adapts to the signage with a simple copy and paste. In some instances, your brand may be bright white and the signage will be placed on the front of a bright white building. Our team therefore will take into account options to enhance your signs contrast. This may include painting the raceway a seperate color or it may mean painting the sides of the cabinet or channel letters, if its that type of sign, in such a way as to provide a drop shadow. Our Ortwein Sign design team will work with you to ensure that your brand integrity remains whole while also ensuring your sign captivates the audience its intended for.
Color Theory
If perhaps you don’t have a design, then our Ortwein Sign design team can mock-up various ideas for you. They’ll pull from their years of expertise and education which includes a knowledge of color theory. Color theory is found at the intersection of design and psychology as certain colors may mean certain things to our minds. Red cars for instance are said to be caught more often by police when speeding, and this is because they stand apart. However this is also why red as a color is used primarily in emergency signage. Our team will use their knowledge of warmer and cooler colors to develop signage that reflects your brand while standing out amongst your competitors.
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Value and Focus
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