Studies have shown that certain colors evoke emotions and influence consumer behavior. The psychology of color can help your business achieve its branding and marketing goals. Below is this year’s color breakdown and how each hue can enhance your business signage.
Orange: Energy & Attention-Grabbing
Orange is a color of energy and balance—two key traits for impactful signage. It:
- Grabs attention while maintaining a friendly appeal
- Creates a sense of enthusiasm and warmth
- Helps businesses appear approachable yet bold
If you want a sign that demands attention while still feeling inviting, orange is a great choice!
Green: Renewal & Trust
Why is Ortwein Sign’s logo green? Because green represents:
- Growth, renewal, and service
- A harmonious and balanced brand image
- A sense of stability and trust for customers
Adding green to your signage can enhance credibility and attract customers seeking reliability.
Blue: Stability & Communication
Shades of blue offer a wide emotional range:
- Light blues create a calm, trustworthy feel
- Dark blues convey power, integrity, and professionalism
- Blue is ideal for businesses focused on communication and stability
For companies in finance, healthcare, or tech, blue enhances a sense of dependability and trust.
Red: Power & Caution
Red is often associated with:
- Power, strength, and excitement
- Urgency and caution (e.g., stop signs, warning labels)
- Survival and action, making it useful for sales-driven businesses
When used correctly, red can boost engagement and urgency—just be mindful of overuse, as it can signal warning or danger.
Yellow: Optimism & Creativity
Psychologically, yellow is one of the strongest colors. It represents:
- Optimism and positivity
- Creativity and confidence
- A sense of originality and emotional depth
If your brand thrives on innovation and friendliness, yellow is a powerful addition to your signage.
Purple: Luxury & Vision
Purple is often associated with:
- Royalty, vision, and authenticity
- Elite and luxurious branding (especially darker purples)
- Creativity and individuality
While purple isn’t ideal for businesses prioritizing authority, strategic use can help elevate a brand’s uniqueness.
Browns, Blacks, & Grays: Earthy & Neutral Tones
These earthy colors work well when balanced correctly:
- Black = Sophistication, substance, and strength
- Gray = Neutrality, professionalism, and balance
- Brown = Warmth, reliability, and a softer alternative to black
Overusing gray can signal indecisiveness, while black and brown help establish trust and structure.
Ortwein Sign Can Help You!
Choosing the right color balance can be tricky. At Ortwein Sign, we specialize in graphic design and custom signage solutions to help your business stand out.
Contact Ortwein Sign today to create a bold, impactful, and strategic sign design for your brand!