Whether you’re looking to roll out new or updated signage for one location or several, we breakdown what you need to succeed with your signage rollout.
What is a Signage Rollout?
A signage rollout is the implementation of new or updated signage across one or several locations. This is often for one brand; however, it can also be for several brands that perhaps exist in the same businesses.
Why is it important to properly manage a Signage Rollout?
Signage helps represent your brand and showcases it to perhaps hundreds, thousands, or even millions of visitors to your locations. Therefore you want to put your best face forward for your business by successfully implementing your Signage Rollout. A perfect Signage Rollout will work for you by representing your brand colors and designs to your satisfaction, by incorporating custom crafted signage, such as the kind we design, fabricate, and install here at Ortwein Sign, and by ensuring the timeliness of the rollout is optimal and not haphazard.
What steps are essential to managing a successful Signage Rollout?
1. Ensure brand standards are set
Typically this is a required step well before signage is itself rolled out; however, if you’re a new business looking to launch your first signage rollout this may be a good time to define your brand. We’ve previously shared a “Guide to Establishing Your Brand Identity”, and though we recommend you read it in full the highlights are thus: 1) Find What Makes You “You”, 2) “Identify Your Values”, and 3) Develop Your Visual Identity. Brands are more than just colors and typeface; however, these are important too especially when it comes to signage. At Ortwein Sign we can help adapt your existing brand to fit a variety of sign types, or we can work with you from the ground up to help establish your brand.
2. Determine the scope of the rollout
At this point before you begin to fabricate any signage, you’ll want to establish your business’s signage needs. In this early stage, you can bring in a signage partner who can help provide a path to success with your signage needs. Ortwein Sign’s account managers for instance can help determine allowable signage, especially when it comes to permitting. Your expert sign team will also be able to help provide suggestions and best practices for wayfinding systems, ADA sign requirements, and more. We can also do on-site surveys which help inform your signage decisions. All together this helps ensure you have a plan for your signage rollout, and by having a plan prior to fabrication you’ll ensure a smooth, timely, and cost-effective rollout of your signage.
3. It’s time to adapt your brand to your signage
If you were not yet working with a signage company on step two, then now is the time to coordinate with your preferred signage team so that together you can move into the design stage. Here your signage experts, such as our Ortwein Sign design team, will take your brand and adapt it to fit your preferred sign types. If our team did not design your brand or logos, this is typically where they will request vector files to help with their designs for your brand. Our team will then stay in communication as we ensure the design looks perfect for your needs.
4. Plan your fabrication and installation schedule
Even before you begin to fabricate your signage, this is when you’ll want to work with our team of expert Ortwein Sign Project Managers to understand a feasible rollout schedule for your signage. (In fact, this process may be done concurrently with Step 3.) Our Project Managers will know, through their routine communications with all parties involved including our manufacturing team and our design team, the lead time for all variety of sign types. Through their talks with our teams, our Project Managers will have the knowledge needed to be able to plan ahead with the a schedule of fabrication and installation of all your signage needs. We know you want your signs fabricated and installed in a timely manner, and through this process we will work to ensure that is successfully accomplished for your rollout.
5. Installation begins
Installation day 1 is here! After having worked with your expert Project Manager to ensure your schedule allows for a timely and successful rollout, your first installation day will arrive. Depending on the scale of your signage needs, this may be the only day or the first of many for your signage installation. At Ortwein Sign, our team of Sign Installers have decades of combined experience that we use for your installation needs. Whether you’re a small business looking to celebrate a grand opening, or an apartment building needing a COI, our team will work hard to get signage installed for your priorities.