Running a restaurant requires hard work—and smart advertising. Signage is one of the most effective ways to attract customers, enhance branding, and provide essential information. With so many types of restaurant signs available, business owners have countless opportunities to make an impact.
The Main Attraction: Exterior Restaurant Signs
The most important signage for any restaurant is the one placed outside. Not only does it help customers locate your business, but it also reinforces your restaurant’s branding and marketing. The design and personality of your sign set the tone for the dining experience, influencing potential customers before they even step inside. Make sure your signage reflects the atmosphere and message of your restaurant.
A-Frame Signs for Outdoor Advertising
A-frame signs, also known as sidewalk signs, offer a great way to showcase daily specials, menu highlights, or promotions. These foldable, portable signs are a favorite among bars, cafés, and casual dining spots, but they can also complement upscale restaurants when designed tastefully. A-frame signs are cost-effective and can be swapped out frequently, making them a versatile option for engaging passersby.
Billboards for Restaurants
For well-known chain restaurants, billboards are a powerful way to attract travelers and commuters. Major brands like Cracker Barrel and Chick-fil-A utilize highway billboards to direct hungry drivers to nearby locations. Although billboards require a larger investment, they offer widespread exposure and are particularly effective for restaurants looking to expand their reach and build brand recognition.
Wayfinding Signage: Enhancing the Customer Experience
Wayfinding signs are often overlooked but are crucial for creating a smooth dining experience. Clear signage such as “Please Wait to Be Seated” or “Restrooms” helps eliminate confusion and makes guests feel more comfortable. A well-placed sign can improve customer flow, reduce frustration, and encourage repeat visits.
ADA Compliance Signs for Accessibility
ADA-compliant signage ensures that restaurants are inclusive and accessible to all guests. These signs help customers with disabilities navigate the space, from designated parking spots to wheelchair-accessible seating and restrooms. To comply with ADA regulations, restaurants must provide clear, visible signage for accessible entrances, seating areas, and restrooms, ensuring an equitable dining experience for all patrons.
Ortwein Signs: Your Partner in Restaurant Signage
Restaurant signage plays a vital role in branding, advertising, and customer experience. Whether you need eye-catching exterior signs, functional wayfinding signs, or ADA-compliant signage, Ortwein Signs is here to help. Contact us today to learn how we can create the perfect signage solution for your restaurant!