What Is A Pylon Sign? : Ortwein Sign Blog

Pylon Sign Defined

A pylon sign is a freestanding sign that is normally quite tall and generally has exposed poles. They can be illuminated, include an LED message board or other features. Pylon signs are located on the business’s property and the main purpose is to get the attention of people driving by a business. They are commonly used by hotels, restaurants, gas stations, industrial complexes and shopping centers.

Pylon Sign with an LED Message Board

Above is an example of a pylon sign with an LED message board constructed by Ortwein Sign. A LED message board is a flexible advertising asset. They allow messages to be changed and are controlled by a cloud based software that can be accessed with any device with an internet connection. They can display text, photos or animations to communicate with people passing a location. Point of sale advertising is the most effective type of advertising. Cost per impression is the lowest of all advertising media, including Internet, TV, print, radio, etc. Think of this type of sign as a personal billboard telling customers where your business is and what it does. The changing nature of the content captures ones attention. While these are relatively expensive pieces of equipment, they produce the best results.

Is there a difference between Pylon Signs and Pole Signs?

Typically, the terms Pylon Signs and Pole Signs are used interchangeably. Pole Signs may be the term laypeople use more often; however, both work to discuss these types of signs that are built quite tall and often with poles.

How do Monument Signs and Pylon Signs differ?

Pylon Signs are usually taller in size often well above the height of an average human, while Monument Signs tend to be the same height as a person or a little below.

Monument Signs may resemble Pylon Signs, and they even can incorporate tenant panels in the same fashion that Pylon Signs do; however, their stature sets them apart.

Gas price changer monument sign in Nashville, TN

VW dealership Pylon Sign

Another example built by Ortwein Sign, the sign above is located at a car dealership along the interstate. This is a great way to gain exposure to the business with the traffic passing by and guide customers to their location.

A pylon sign is one of the highest ROI advertising investment a business can make. Read more and see more Ortwein Sign projects here.