Pylon Sign Defined
A pylon sign is a tall, freestanding sign typically supported by one or more exposed poles. These signs are designed to catch the attention of drivers and pedestrians from a distance. Pylon signs can be illuminated and often include LED message boards or digital displays for dynamic content.
Commonly found on business properties, pylon signs are popular for hotels, restaurants, gas stations, industrial parks, and shopping centers—anywhere high visibility from passing traffic is essential.
Pylon Sign with an LED Message Board
Here’s an example of a pylon sign featuring an LED message board, crafted by Ortwein Sign.
LED message boards offer flexible advertising options, allowing you to update messages remotely via cloud-based software accessible on any internet-connected device. These displays can show text, images, or animations to engage passersby effectively.
Because point-of-sale advertising boasts the lowest cost per impression compared to TV, print, radio, and online ads, pylon signs with LED displays act like personalized billboards—guiding customers directly to your business with eye-catching, changeable content.
While these signs require a higher upfront investment, they deliver exceptional results and ROI.
Pylon Signs vs. Pole Signs
Often used interchangeably, pylon signs and pole signs both describe tall freestanding signs supported by poles. While “pole sign” may be the more common term among non-industry audiences, both refer to similar types of signage designed for maximum visibility.
How Are Pylon Signs Different from Monument Signs?
The key difference is height. Pylon signs are typically much taller—often towering well above an average person’s height—making them ideal for roadside visibility.
Monument signs, by contrast, are usually about the height of an average person or shorter. While monument signs may feature tenant panels like pylon signs, their lower stature distinguishes them.
Real-World Examples: VW dealership Pylon Sign
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Gas Price Changer Monument Sign in Nashville, TN
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VW Dealership Pylon Sign
The VW dealership sign shown above, built by Ortwein Sign, sits prominently along the interstate. This kind of pylon signage is an excellent way to increase business exposure to passing traffic and help guide customers directly to your location.
Why Invest in a Pylon Sign?
A well-designed pylon sign is one of the highest ROI advertising investments a business can make. Interested in seeing more? Check out our gallery of Ortwein Sign’s recent pylon sign projects.
Photos of Pylon Signs
